Updated home page, outlet page, created expert advice section, and created adventures design to web implementation.

FRONT END DEVELOPER · 2011 to 2013


Tasked to assist with promotional banner development. Created website updates, optimized website for search engines, created functionality, assisted in new CMS implementation, and responsible for midnight launches.



Performed website audits. Optimized website for the search engines. Built promotional banners. Built website functionality. Built web pages from design mockups. Built functions and pages into the new Adobe CQ5 CMS.



Website achieved significant growth in search traffic increasing company profits. Gave it modern design and code.


The best damn marketing creative team in the business: Jason Sutherland, Craig DiPaolo, Chris Mahan, Jesse Anderson, Matt Witwicki, Justin Ryan, Julie Eiselt, Liza Tewell, Megan Finaly, and John Smallman.
Jonathon Colman
REI’s first principal experience architect · REI

Expert Advice Section

REI Expert
Advice Department

A Few Projects

Below, you will find examples of my additional projects at REI. Most often the design department would hand off designs and specs of a project in print format. Assets would be stored on a drive. I would then code what was delivered into the REI website.

Member Exclusive Campaign

Page Builds

REI Banners

Built home page and site-wide banners, with functionality such as countdowns, models, video, slides, hover overs, etc.

Fun Project

Built the landing page for REI's first NYC location in the historic Puck building. The new Soho REI location brought in 100 new jobs to the local community.

If you are looking for an innovative, cutting edge website, contact me now. I’m available.